FBCR
BRAND IDENTITY • ANIMATION • DIGITAL MARKETING • SIGNAGE •
EVENT PROGRAM & CALLING CARD
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SOFTWARE USED:
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Each year, First Baptist Richardson celebrates Christmas during the entire month of December
by hosting Carols, The Sights & Sounds of Christmas, plus other special events like Christmas At First
and Christmas Eve. Brand identity for each communicated to the community that these events were
available for all to enjoy.
BRAND LOGOTYPE
INSPIRATION:
1940s travel posters, vintage lanterns,
Christmas symbols, FBCR logo.
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DESIGN PRINCIPLE:
Figure-Ground creates visual illusion by replacing the letter O with a symbol.
BRAND SYMBOLS
BRAND SYMBOLS
FOR DECEMBER
EVENT ADVERTISING
POSTCARD MAILER
PROGRAM
DECEMBER ADVERTISING
LAWN BANNER
