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WESTWOOD HOLDINGS GROUP
BRAND IDENTITY • WEBSITE MARKETING COLLATERAL
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SOFTWARE USED:
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Westwood Holdings Group, Inc. is an investment management boutique and wealth management firm offering a broad array of investment solutions to institutional investors, private wealth clients and financial intermediaries. Westwood benefits from significant, broad-based employee ownership and trades on the New York Stock Exchange under the symbol “WHG.” Based in Dallas, Westwood also maintains offices in Houston and San Francisco.
BRAND SYMBOL
DESIGN PRINCIPLE:
Figure-Ground uses identical shapes intertwined to make a letterform, becoming the brand symbol.
Repetition & Rhythm portray growth.

BRAND LOGOTYPES + SYMBOL







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